It Was All About The Logo
I must have been twelve or thirteen when I first looked through a New York Times’ Sunday edition that my father brought home from work. I was instantly intrigued by such an extensive newspaper with so many sections and the smell of all that ink on all of that newsprint. I remember standing at the kitchen table with the paper wide open. There was just so much to see and read. But I never made it through all of those pages. I never got beyond the first section. I was stopped in my tracks by a logo. You have to realize this was way before computers and instant everything. There were only three news networks on the TV. Cable was nonexistent. Magazines ran cigarette ads. It was a whole different world. So when I turned a page of that newspaper and saw for the first time a pen and ink logo that swirled off the page in creativity, I was hooked. The logo was the Lord & Taylor logo. The ad said the item advertised was available at all Lord & Taylor stores. I wasn’t intereste...